Lynk

Overview
Lynk is a brand concept I developed for the wearable tech marketplace.

Through comprehensive market research, I identified that smartwatches tend to appeal more to men, whereas women show a stronger preference for fitness trackers.

Lynk was conceived as a wearable device designed to attract both demographics. Drawing inspiration from sporty and sleek designs, Lynk aims to create a unique product that resonates with both audiences.

See my full process

 

Client
Personal Project

Category
3D branding

Tools
Illustrator, Photoshop, Autodesk Fusion 360